From Silicon Valley to China, global companies view us as their India partners in the truest sense. From deep tech gig economy pioneers to high impact social innovation initiatives – our bouquet of companies represent the best of global ideas for India’s multifarious and ever evolving needs.
Our wide, growing, global portfolio of inspired companies see India and its diversity as central to their worldwide mission.
We nourish companies with a big appetite to win India.
We help frame the India opportunity, design local product adaptations, find local partners and shape the go-to-market strategy. We help global ideas completely submerge in the Indian milieu.
The emerging landscape of India is rife with opportunities. We provide the edge of meticulous planning with agile execution.
Over 1 million Indians traveled to 160 countries on Airbnb
Listings on Airbnb in India have grown by 115% year-on-year to more than 35,000
Airbnb launched its new platform, Trips, in India
Airbnb partnered with the Maharashtra Tourism Development Corporation (MTDC) and the Maharashtra government
- Nathan Blecharczyk
Co-founder, Chief Strategy Officer, Airbnb
India becomes Coursera’s second-largest market after the US.
More than 26 million people have enrolled globally and over two million of these are from India
Launched Coursera For Campus, to enable Universities to rapidly upskill students; IIM Calcutta (Indian Institute of Management) is among their first campus partners
Coursera was founded with a vision to provide anyone, anywhere with access to the world’s best education. Since its inception, it has pioneered online-learning and has changed the paradigm of education for millions around the world.
To open a new chapter in India, Coursera found a strategic investor in Times Bridge to bring high quality, affordable digital education to millions of Indians. Its arrival in India legitimized the ed-tech space, paving the way for an entire industry that followed. At that time, India was ripe for Coursera’s business education offering, where they brought access to world-class training and development programs by top universities and companies.
Times Bridge helped Coursera embrace the India opportunity by aiding them with market intelligence and brand building to unlock scale. Thereafter, innovative propositions like Coursera for Business – an immersive EdTech skilling experience for India’s corporate sector and Coursera for Campus have played a key role in making India Coursera’s 2nd-largest user market in the world.
- Jeff Magionclada
MUBI, a curated streaming service launched with a dedicated local channel in India in 2019.
Partnered with PVR, India’s largest theater chain with over 600 screens in India for MUBI GO to offer complimentary tickets & drive a cinema going culture
MUBI delivers curated, handpicked films for movie lovers around the world with an interface specifically geared towards aesthetic design and simplicity. In a highly cluttered content streaming market, MUBI has carved a niche by introducing a new hand-picked film every day.
To help MUBI reach the discerning Indian audience, Times Bridge’s investment and partnership empowered this unique product through a nuanced understanding of the sub-cultures of film appreciation in India. It helped design local content, brand positioning, craft its go-to-market strategy along with facilitating local partnerships and collaborations that were key to reaching its audience.
Times Bridge brought on-board the Oscar-winning director, Guneet Monga as MUBI India’s content advisor. To unlock insights into the Indian content landscape, Times Bridge introduced MUBI to the Indian film fraternity and enabled a partnership with India's foremost cinema festival - MAMI for two consecutive years. With its MUBI India channel, launched in 2019, the SVOD service promises to offer a platter of curated global and Indian cinema for a culturally-aware and discerning audience
- Efé Cakarel
India is now Smule’s third-largest market after the U.S. and Indonesia
Student Of The Year 2 and Smule joined hands to host a Bollywood singing contest
Singer Armaan Malik joined Smule with the #SingWithArmaanMalik campaign
Smule co-created Mirchi Cover Star & co-powered Mirchi Music Awards in 2019
Smule is a pioneer in making music a social phenomenon, where users around the world connect through music. When the sing-along Karaoke platform started gaining interest in India, the Smule team partnered with Times Bridge to help them unlock India’s vast musical potential. With Times Bridge, Smule found new ways to immerse deeper into India’s rich and diverse music culture and customize the product-market fit that’s in tune with the contemporary Indian zeitgeist.
The ambition of making Smule a part of local culture meant creating a new playbook for winning in India. After Times Bridge’s investment and strategic partnership, the India playbook for Smule involved crafting the right opportunities to showcase local musical talent, onboarding high profile artists and partnering with Radio Mirchi. From Live jams to pan-India talent hunts, Smule’s India journey reflects its diverse and engaged community of multilingual users across Tier 1 and Tier 2 cities.
The time spent on Smule in India is on average 57 minutes, a testimony to the positive social connections that the community inspires. Through Times Group’s diverse media assets, along with big-ticket partnerships with production houses and movie labels, Smule pursued an aggressive growth-focused go-to-market strategy making India one of its top 3 markets across the world.
- Bill Bradford
Uber India partnered with Cricket World Cup 2019 as its official sponsor.
Launched UberMOTO to give riders an affordable and convenient motorcycle ride through the Uber app.
Uber India rolled out the first ad campaign with Virat Kohli with a new tagline ‘Badhte Chalein’ #MoveForward
Uber was founded in 2009 with a simple idea of hailing a cab at the tap of a button. Today, it has ushered in a new paradigm in mobility and has transformed an entire industry.
India quickly hopped on to Uber as it solved a huge problem for a new wave of Indians seeking convenience and comfort. With a strategic investment by Times Group, Uber made deep inroads into the Indian market beyond the top cities. Times Bridge helped shape the early go-to-market strategy for India, assisted in hiring key leadership for the Uber India team and played a role in defining the brand that would resonate with the large potential of India.
In no time, Uber steered on to win in 22 Indian metros with over 1 billion rides booked. Today, India is Uber’s largest market outside the US, accounting for 12% of all Uber trips worldwide – that’s one in every eight rides with the help of a unique made for India playbook. For Uber, India has been the crucible for innovations like Uber LITE and is setting benchmarks for other emerging markets.
- Dara Khosrowshahi
CEO - Uber
Wattpad launched its own books division to capitalize on bringing its online stories to print.
Announced partnership with Penguin Random House in 2019 to feature authors on the storytelling platform.
Wattpad announced the first edition of Wattpad India Awards in 2019.
- Allen Lau
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