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How To Retain The Success Of A Global Brand In India?

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How To Retain The Success Of A Global Brand In India?

A plethora of global companies have entered into the Indian market in the past few years – Spotify, Ikea and Beccos being the latest major additions. It’s interesting to note how the commitment, of a lot of them, towards the Indian market, is limited to creating a hullabaloo of their arrival, roping in a marquee brand ambassador and being complacent with the initial tranche of a million users.

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